LBM Update: What Were Reading

News and stories in the Lumber and Building Material Industry:

NELMA Launches Retailer Outreach Program

NeLMA_logo_twitter2_400x400-300x300With the goal of creating a consistent information channel between the association and lumber retailers and becoming a go-to source for information, the Northeastern Lumber Manufacturers Association (NELMA) has launched a Retailer Outreach Program (ROP).

“Our goal is to provide retailers with the latest information on northeastern softwood lumber products,” said Jeff Easterling, president of NELMA. “We plan to communicate the information in such a way that it can be used down the line for sales staff training and even further dissemination to their builder/contractor customers.”

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Program seeks to boost profile of wood-products industry in SE Ohio

APEG LogoThe wood-products business in Ohio contributes an estimated $22 billion a year to the state’s economy. While that may sound like a lot, Craig Rosenlund thinks the number could and should be higher… a lot higher.

Rosenlund works with the Appalachian Partnership for Economic Growth in Nelsonville, where he is senior product associate for a program to boost the wood-products industry in a 32-county region. He has more than three decades of management and operations experience in the field, in both domestic and international markets.

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Roseburg executive explains move to Springfield

RoseburgWhere to move the Roseburg Forest Products headquarters came down to selecting either the Portland area or Eugene-Springfield for leaders of the company long based in Dillard, a small Douglas County town near Roseburg.

They chose Springfield.

The company announced the move last year. Steve Killgore, Roseburg’s senior vice president for solid wood and marketing, on Thursday explained the decision to the Springfield City Club. He said Springfield offers access to an airport, banks and attorneys, while having a culture supportive of wood products.

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IN DEPTH: Lumber and Structural Panels

Weyerhaeuser-Edge-oriented-strand-boardWith housing starts growing in both single-family and multifamily categories, lumber suppliers are looking to advance their product lines beyond the commodity mindset to help builders resolve more challenges. They also point to the many intangibles provided by suppliers that provide values beyond the initial price when considering options for dimensional lumber, OSB, plywood and structural panels.

“The trend we’re seeing with OSB panels is a move to enhance products in different ways,” says George Hendry, market development manager at Weyerhaeuser. “Builders are struggling with reduced levels of skilled labor, so they’re looking at enhanced panels to help them find ways to make products easier and faster to install. They want attributes that will enhance performance in the field.”

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