hbsdealer.com – Feeney, Inc., a manufacturer of stainless steel and aluminum railing systems announced a partnership with LBM distributor Capital Lumber to bring Feeney architectural products to dealers in California, Utah and Arizona.
The deal initially calls for Feeney products to be stocked at three of the eight Capital Lumber warehouse locations: Healdsburg and Chino, California; and Salt Lake City. Pointing to the expanded capabilities offered by Capital, Feeney expects to quadruple its sales representative count using the Capital Lumber infrastructure — adding capacity for in-store visits, product knowledge sessions and job-site programs, as well as lead generation and follow-up projects.
“Coupled with the need for distribution and on-time delivery of our products, Capital Lumber has a notable reputation in the industry that aligns with our company’s value proposition,” said Del Leutbecher, VP business development for Feeney. “Furthermore, Capital Lumber has the ability to provide sales support and be in front of customers weekly.”
The move will also expand distribution of Feeney’s product offerings and provide corporate support, including customer service, faster shipping times and increased brand awareness through Capital’s existing marketing programs.
Headquartered in Arizona, Capital Lumber is described as the leading provider of specialty products in the western United States. Capital Lumber will sell two of Feeney’s popular products, including the CableRail line of standard and custom fabricated stainless steel cable assemblies used for railing infill, and the complete line of DesignRail of powder-coated aluminum railing systems.